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Mortgage insurance leads have a huge upside potential. For agents who can purchase good mortgage insurance leads, they are able to gain a significant amount of business, and insuring something as big as your mortgage is fairly costly. The potential benefit creates a lot of demand for mortgage insurance leads. However, since people rarely change their mortgage insurance, there are few actual mortgage insurance leads available. When this fact is combined with the already high level of demand, the price of mortgage insurance leads is logically pushed upwards. These high prices are able to help create equilibrium between the supply and demand of mortgage insurance leads as many agents think they are too expensive to be worthwhile.
For some agents who are able to generate their own leads without having to buy mortgage insurance leads, it is indeed probably not worthwhile. However, there are many insurance agents whose livelihood depends on being able to buy these mortgage insurance leads that their business is based on. With the recent increase in popularity of taking out a second mortgage, mortgage insurance leads are becoming even more commonplace in the insurance industry. Although the number of second mortgages is still dwarfed by regular mortgages, the proportion is expected to continue to increase, to the joy of insurance agents and vendor of mortgage insurance leads.
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